Signature Healthcare – Physician Marketing Campaign

Client

Signature Healthcare - Physician Marketing Campaign

Awards

GOLD - Service Industry Advertising Awards
GOLD - Lamplighter Awards
SILVER - Service Industry Advertising Awards
SILVER - Healthcare Advertising Awards
BRONZE - Telly Awards
GOLD - Aster Awards

Categories

Digital
Out of Home
Print
TV & Video

Responsible for: Design & art direction for photo shoots, video production, and development of all digital work (web banners not shown).

This integrated marketing campaign derived from the idea that when marketing physicians, the best approach was giving patients the opportunity to get to know their physician before their first office visit. The idea was to bring the physician finder to life. And that was done through print, transit, hospital signage, video and ultimately a microsite. Since launching this campaign, it has grown to highlight over 50 physicians, and it continues to grow. This campaign has had an immense effect on physician retention and physician referrals.

Since launching, this campaign has won numerous awards to include gold & silver at the SIAA (Service Industry Advertising Awards), silver at the Healthcare Advertising Awards, gold at the Lamplighter Awards, a bronze Telly Award and a gold Aster Award.

Below is a compilation video composed of a few clips of the physician videos that we shot throughout the campaign. If you’d like to see more of the physician videos, visit MySignaturePhysician.com.

 

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