Signature Healthcare – Online Community


Signature Healthcare - Online Community




Responsible for: Art direction, design, naming the online community and working with the development team to implement/build the design.

Online communities are a growing concept within the healthcare industry. Patients are always looking to connect with people through their commonalities. Social media has had a huge effect on how individuals connect online. And online patient communities are the next wave in how we connect online.

For Signature Healthcare, this was the perfect solution for all their patient stories. So we created the “Care to Share” online community.  I helped in the strategy, naming, design and development of the site. Visit the Care to Share online community here.

Portfolio_Main-325x451-SignatureIn preparation for the launch, marketing materials are being developed to promote the online community. All materials direct patients either to submit their stories online or to fill out a contact card which can be submitted to a staff member or placed in one of the “sharing boxes” throughout the hospital. I am in the process of developing materials such as comment cards, posters, flyers, inserts into discharge paperwork, billing statements and table tents in the cafeteria at the hospital to help increase participation on the online community.


(LEFT: Sample of the tear-off cards available around the hospital.)


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